ARK BUSINESS INC.  /  MARKETING · SALES · OPERATIONSWINNIPEG, CANADA

04 / LAB / RUL-002

RULE RECORD

RUL-002

Every contact needs a reason.

PRINCIPLE

Follow-up is not persistence. It is a new reason to continue.

OPERATING RULE

No message leaves the company without a structured reason.

SOFTWARE

One function, through which every message passes. It checks consent, hours, the cadence cap and the reason. There is no force flag.

MEASUREMENT

Refusals are logged with their cause, including the ones that never became a row.

RELATED

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