ARK BUSINESS INC.  /  MARKETING · SALES · OPERATIONSWINNIPEG, CANADA

04 / LAB / EXP-004

EXPERIMENT RECORD

EXP-004

The honest none

HYPOTHESIS

Telling a customer that nothing available deserves recommending will cost a sale today and earn the next one.

BUILD

The scorer returns zero when the evidence score sits below the floor, and writes the sentence explaining why.

MEASUREMENT

Return rate and referral rate among customers who received a none.

RESULT

UNMEASURED

DECISION

Shipped as the default regardless. Some rules are not run as experiments.

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