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08 / ARCHIVE / RUN-202X-004

RUN RECORD

RUN-202X-004

Experimental Format Testing

ERA

Metric-agnostic experiment

PLATFORMS

TikTok

OUTPUTS

4

CONSTRAINTS

Non-standard format
Platform boundary testing
Metric agnostic
Documentation required

LEARNED

Declaring a run metric-agnostic in advance is what separates an experiment from a post that did badly. Documentation required was the rule worth keeping.

Format Exploration 001 — 9:16, 0:24

Format Exploration 002 — 9:16, 0:08

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